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The Root of Shep's Tales
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Little Orphan Annie Decoder Pin

"A crummy commercial"

 

Inside the lid of every jar of Ovaltine was every kid's dream - send in the seal and become a member of the Little Orphan Annie Secret Society - just "Be sure to drink your Ovaltine" This became a part of the story line in Shep's movie - "A Christmas Story" where young Ralphie carefully jotted down the secret code numbers while listening to the radio show and then sat in the bathroom decoding the secret message while his little brother squirmed outside the door needing to use the facility for it's intended purpose. "Be sure to drink your Ovaltine" - A crummy commercial!!! In 1956 Shep appeared on the Tonight Show with host Ernie Kovacs. Ernie did a horizontal split screen, Shep's upper face over Ernie's lower face. While Shep spoke, Ernie 'mouthed' the words. - "Time now for the secret message tonight boys and girls. So set your decoder pins at B-12." Shep had come out with his first record "Into the Unknown with Jazz Music" around 1956 and in the 9th track, he refers to the decoder pin. December 4, 1958 Shep appeared at Princeton University and told an early version of the decoder pin story, this time using a Captain Midnight pin - also from Ovaltine and giving the same secret message.
Where Shep Made Reference To This Subject
Links to Further Information:
• Tonight Show with Ernie Kovacs
• Into the Unknown - 9th track
Photos:


December 05,1958
Princeton Appearance

Courtesy: Steve Glazer



1940 Little Orphan Annie Decoder Pin - Front



1940 Little Orphan Annie Decoder Pin - Back



1940 Little Orphan Annie Decoder Pin - Directions - Cover



1940 Little Orphan Annie Decoder Pin - Directions - Back



1940 Little Orphan Annie Decoder Pin - Directions