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About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs
(8-25-66) "Speaking of rottenness"
(4-16-66) "Speaking of nuts"
(6-11-66 Limelight) "Speaking cream cheese"
"Trashing the commercials" (12-22-75)
Sponsors ( 263 Found)
ACTION - Washington DC Acme Supermarkets Aero Mexico
Air Italia Air Jamaca Alexis Lichine Beau-Jolais Wine
Alfa Romeo Ali vs Frazier American Dictating Machine Co.
American Heritage Magazine American Motors Americana Hotel
Anacin Atlas
B & B Lorrys BWIA Airlines Bachman Pretzels
Backpacker Magazine Ballantine Beer Barclays Traveler's Checks
Barnes and Noble Barrington Hills Benihana Japanese Steakhouse
Bless This Car Keychain Blue Ribbon Restaurant Book Find Club
Bowie Racetrack Braniff International Broadcast Corned Beef Hash
Broadway Play Buick Business Week
California Prune Advisory Board Car and Driver Magazine Carolina Rice
Castro Convertible Cerromar Beach Hotel Cheshire Academy
Chevron Chrysler Cinzano
Collegiate Institute Compoz Coolies Anemia Foundation
Correctol Costa Del Sol Wine Coty Perfume - Imprevu
Create A Card Cunard The Cattleman Restaurant
D'Agostino Datsun Deer Park Spring Water
Dell Books Department of Air Resources Department of Housing and Urban Developemet
Department of Transportation Di Gel Dodge
Dr Pepper Dubonnet Wine
E. J. Korvette Eastern Airlines Edsel
Elecktra Records Electronic Workshop Emilio Gucci Furs
European Health Spa Evelyn Wood Eveready
Expo 67 Montreal
Facing the Lions - Viking Press Fanny Farmer FinnAir
First National Health Agncy Foodtown Ford
Garden State Racetrack Gavin Antennas General Tire
Genovese Drugstores Gimbles Gogomobile
Golden Bounty Vitamins Gramercy Park Clothes Grand Union
Grand Way Tours Great Shanghai Great Western Champagne
The Golden World of Opera
Happiness Chinese Restaurant Harlem YMCA Harper's Magazine
Herald Tribune Herr's High School Diploma Academy
Hillman-Kohan Vision Center Hills Supermarket Hoffritz
Holland America Hollywood Bread Honda Motorcyles
Hotel Bar Butter House of Chan Huffman Koos
International Automobile Show Iran Airlines The Intimate Enemy
Japan Airlines John Barleycorn Pub
KLH Kaiser Aluminum Foil Kent
King Karol Music Knickerbocker Beer
Lafayette Radio Lake Tarleton Club Leather Guild Warehouse
Leonard Kreusch Wines Les Champs Restaurant Lifesavers
Limelight - Shep Limelight - pre-Shep Loft's Candy
Long Island Press Lowenbrau Beer Luden's Cough Drops
Lufthansa Airlines
Macleans Toothpaste Macy's Madison Square Garden
Magnavox Maladies Cheese Blintzes Mama Leone's
Mandarin House Manny Wolfes Marathon Man
Marboro Book Stores Marlboro Cigarettes Marriott Hotels
Martin's Home Decorating Centers Mayo 7 Mazda
Metropolitan Museum of Art Michelob Beer Miller Beer
Mountain Valley Water Movie Promotion Murdock Loans
Music Age Record Shop
N.Y. Nets National Airlines National Dance Company of Senegal
National Institute for Mental Health National Observer Nedics
New York Coliseum New York Institute of Technology New York Jets
New York Journal American New York Magazine New York Philharmonic
New York Sports & Vacation Show New York Times New York Times Sunday Magazine
Newport Cigarettes Newsday - L.I. Newspaper North Shore University Hospital
Norwegian America Line Nucoa Margarine
Olin's Rent a Car Orbachs Orenstein's
Ornithopter (Flying Bird)
Palisades Amuesment Park Pan Am Airlines Paperbook Gallery
Parks Sausage Peace Corps (PSA) Peter Lind Hayes and Mary Healy
Peugeot Piel's Beer Playboy Magazine
Political Ad Pontiac Port Authority
Pottery of All Nations Presidetial Coice Couri Air Service Press Box Steak House
Prestone Prexy's Promenade Caf - Rockefeller Center
Provident Savings Bank Prozy's Army/Navy Store Public Service Announcement (PSA)
The Pilgrim Laundry
Quantas Airline
Orville Reddenbacher Gourmet Popcorn R.E.A. Express Random House
Record Hunter Regal Crown Sour Candies Renault cars
Rheingold Beer Rokeach Gefilte Fish Roosevelt Savings Bank
Rosetta Roto Broil Rover 2000
The Realist
No Commercials or Commercials Cut STP Oil Treatment Schlitz
Schrafts Candy's Schrafts Restaurant Sears
Shell Oil Company Shep Promo - Books Shep Promo - Live Appearance
Shep Promo - Records Shoetown Shop Rite
Shopwell Supermarkets Show Magazine Siglo Wine
Smithsonian Magazine Smokey The Bear Squibb - Golden Bounty Vitamins
Subway Special to the World's Fair Sunoco Sweet 'n Low
Sweetheart Soap Swissair
TAP Airlines - Portugal TV Guide Tar Gard
Theragran Tijuana Smalls Time Life Books
Time Magazine Tower Isle Hotel Toyota
Triumph TR3
U.S. Savings Bonds (PSA) US Marine Corps Ulpan Center
Vegemato Juice Village Voice Village Voice Sports Car Rally
The World Festival of Magic and the Occult WNET Channel 13 WOR Christmas Fund
WOR Radio Promo WOR TV Promo White Rose Tea
Winston Cigarettes Wohlmuth Wolffs Kasha
World Journal Tribune Worth Perfume - Je Reviens
Year One Poster Ying and Yang