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Sponsors Hit the money button!

About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs

	(8-25-66) "Speaking of rottenness"
	(4-16-66) "Speaking of nuts"
	(6-11-66 Limelight) "Speaking cream cheese"
	"Trashing the commercials" (12-22-75)

Sponsors ( 258 Found)

A
• Acme Supermarkets	• ACTION - Washington DC	• Aero Mexico
• Air Italia	• Air Jamaca	• Alexis Lichine Beau-Jolais Wine
• Alfa Romeo	• Ali vs Frazier	• American Dictating Machine Co.
• American Heritage Magazine	• American Motors	• Americana Hotel
• Anacin	• Atlas
B
• B & B Lorrys	• Bachman Pretzels	• Backpacker Magazine
• Ballantine Beer	• Barclays Traveler's Checks	• Barnes and Noble
• Barrington Hills	• Benihana Japanese Steakhouse	• Bless This Car Keychain
• Blue Ribbon Restaurant	• Book Find Club	• Bowie Racetrack
• Braniff International	• Broadcast Corned Beef Hash	• Broadway Play
• Buick	• Business Week	• BWIA Airlines
C
• California Prune Advisory Board	• Car and Driver Magazine	• Carolina Rice
• Castro Convertible	• Cerromar Beach Hotel	• Cheshire Academy
• Chevron	• Chrysler	• Cinzano
• Collegiate Institute	• Compoz	• Coolies Anemia Foundation
• Correctol	• Costa Del Sol Wine	• Coty Perfume - Imprevu
• Create A Card	• Cunard	• The Cattleman Restaurant
D
• D'Agostino	• Datsun	• Deer Park Spring Water
• Dell Books	• Department of Air Resources	• Department of Housing and Urban Developemet
• Department of Transportation	• Di Gel	• Dodge
• Dr Pepper	• Dubonnet Wine
E
• E. J. Korvette	• Eastern Airlines	• Edsel
• Elecktra Records	• Electronic Workshop	• Emilio Gucci Furs
• European Health Spa	• Evelyn Wood	• Eveready
• Expo 67 Montreal
F
• Facing the Lions - Viking Press	• Fanny Farmer	• FinnAir
• First National Health Agncy	• Foodtown	• Ford
G
• Garden State Racetrack	• Gavin Antennas	• General Tire
• Genovese Drugstores	• Gimbles	• Gogomobile
• Golden Bounty Vitamins	• Gramercy Park Clothes	• Grand Union
• Grand Way Tours	• Great Shanghai	• The Golden World of Opera
H
• Happiness Chinese Restaurant	• Harlem YMCA	• Harper's Magazine
• Herald Tribune	• Herr's	• High School Diploma Academy
• Hillman-Kohan Vision Center	• Hills Supermarket	• Hoffritz
• Holland America	• Hollywood Bread	• Honda Motorcyles
• House of Chan	• Huffman Koos
I
• International Automobile Show (1968)	• Iran Airlines	• The Intimate Enemy
J
• Japan Airlines	• John Barleycorn Pub
K
• Kaiser Aluminum Foil	• Kent	• King Karol Music
• KLH	• Knickerbocker Beer
L
• Lafayette Radio	• Lake Tarleton Club	• Leather Guild Warehouse
• Leonard Kreusch Wines	• Les Champs Restaurant	• Lifesavers
• Limelight - pre-Shep	• Limelight - Shep	• Loft's Candy
• Long Island Press	• Lowenbrau Beer	• Luden's Cough Drops
• Lufthansa Airlines
M
• Macleans Toothpaste	• Macy's	• Madison Square Garden
• Magnavox	• Maladies Cheese Blintzes	• Mama Leone's
• Mandarin House	• Manny Wolfes	• Marathon Man
• Marboro Book Stores	• Marlboro Cigarettes	• Marriott Hotels
• Martin's Home Decorating Centers	• Mayo 7	• Mazda
• Metropolitan Museum of Art	• Michelob Beer	• Miller Beer
• Mountain Valley Water	• Movie Promotion	• Murdock Loans
• Music Age Record Shop
N
• N.Y. Nets	• National Airlines	• National Dance Company of Senegal
• National Institute for Mental Health	• National Observer	• Nedics
• New York Coliseum	• New York Institute of Technology	• New York Jets
• New York Journal American	• New York Magazine	• New York Philharmonic
• New York Sports & Vacation Show	• New York Times	• New York Times Sunday Magazine
• Newport Cigarettes	• Newsday - L.I. Newspaper	• North Shore University Hospital
• Norwegian America Line	• Nucoa Margarine
O
• Olin's Rent a Car	• Orbachs	• Orenstein's
• Ornithopter (Flying Bird)
P
• Palisades Amuesment Park	• Pan Am Airlines	• Paperbook Gallery
• Parks Sausage	• Peace Corps (PSA)	• Peter Lind Hayes and Mary Healy
• Peugeot	• Piel's Beer	• Playboy Magazine
• Political Ad	• Pontiac	• Port Authority
• Pottery of All Nations	• Presidetial Coice Couri Air Service	• Press Box Steak House
• Prestone	• Prexy's	• Promenade Caf� - Rockefeller Center
• Provident Savings Bank	• Prozy's Army/Navy Store	• Public Service Announcement (PSA)
• The Pilgrim Laundry
Q
• Quantas Airline
R
• Orville Reddenbacher Gourmet Popcorn	• R.E.A. Express	• Random House
• Record Hunter	• Regal Crown Sour Candies	• Renault cars
• Rheingold Beer	• Rokeach Gefilte Fish	• Roosevelt Savings Bank
• Rosetta	• Roto Broil	• Rover 2000
• The Realist
S
• No Commercials or Commercials Cut	• Schrafts Candy's	• Schrafts Restaurant
• Sears	• Shell Oil Company	• Shep Promo - Books
• Shep Promo - Live Appearance	• Shep Promo - Records	• Shoetown
• Shop Rite	• Shopwell Supermarkets	• Show Magazine
• Siglo Wine	• Smithsonian Magazine	• Smokey The Bear
• Squibb - Golden Bounty Vitamins	• STP Oil Treatment	• Sunoco
• Sweet 'n Low	• Sweetheart Soap	• Swissair
T
• TAP Airlines - Portugal	• Tar Gard	• Theragran
• Time Life Books	• Time Magazine	• Tower Isle Hotel
• Toyota	• Triumph TR3	• TV Guide
U
• U.S. Savings Bonds (PSA)	• Ulpan Center	• US Marine Corps
V
• Vegemato Juice	• Village Voice	• Village Voice Sports Car Rally
• Volvo
W
• The World Festival of Magic and the Occult	• White Rose Tea	• Winston Cigarettes
• WNET Channel 13	• Wohlmuth	• Wolffs Kasha
• WOR Christmas Fund	• WOR Radio Promo	• WOR TV Promo
• World Journal Tribune	• Worth Perfume - Je Reviens
Y
• Year One Poster	• Ying and Yang

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"Can you imagine 4,000 years passing, and you're not even a memory?
Think about it, friends. It's not just a possibility. It is a certainty." - Jean Shepherd - 1975