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About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs
(8-25-66) "Speaking of rottenness"
(4-16-66) "Speaking of nuts"
(6-11-66 Limelight) "Speaking cream cheese"
"Trashing the commercials" (12-22-75)
Sponsors ( 283 Found)
Christian Reformed Church Psorex
Acme Supermarkets ACTION - Washington DC Aero Mexico
Air Italia Air Jamaca Alexis Lichine Beau-Jolais Wine
Alfa Romeo Ali vs Frazier American Dictating Machine Co.
American Heritage Magazine American Motors Americana Hotel
Anacin Arpege Atlas
B & B Lorrys Bachman Pretzels Backpacker Magazine
Ballantine Beer Barclays Traveler's Checks Barnes and Noble
Barrington Hills Bavarian Summer Festival at Lakewood Park, Barnesville, PA Benihana Japanese Steakhouse
Bless This Car Keychain Blue Ribbon Restaurant Book Find Club
Book Promotion Bowie Racetrack Braniff International
Broadcast Corned Beef Hash Broadway Play Buick
Business Week BWIA Airlines
California Prune Advisory Board Car and Driver Magazine Carolina Rice
Castro Convertible Cerromar Beach Hotel Cheshire Academy
Chevron Chrysler Cinzano
Coca Cola Collegiate Institute Compoz
Consumer Reports Coolies Anemia Foundation Correctol
Costa Del Sol Wine Coty Perfume - Imprevu Create A Card
Cunard The Cattleman Restaurant
D'Agostino Datsun Deer Park Spring Water
Dell Books Department of Air Resources Department of Housing and Urban Developemet
Department of Transportation Dermacon Di Gel
Dodge Doxsee Clams Dr Pepper
Dubonnet Wine
E. J. Korvette Eastern Airlines Edsel
Elecktra Records Electronic Workshop Emilio Gucci Furs
European Health Spa Evelyn Wood Eveready
Expo 67 Montreal
Facing the Lions - Viking Press Fanny Farmer FinnAir
First National Health Agncy Foodtown Ford
Friends of Central Park
Garden State Racetrack Gavin Antennas General Tire
Genovese Drugstores Gimbles Gogomobile
Golden Bounty Vitamins Gramercy Park Clothes Grand Union
Grand Way Tours Great Shanghai Great Western Wine
The Golden World of Opera
Happiness Chinese Restaurant Harlem YMCA Harper's Magazine
Herald Tribune Herr's High School Diploma Academy
Hillman-Kohan Vision Center Hills Supermarket Hoffritz
Holland America Hollywood Bread Honda Motorcyles
Hotel Bar Butter House of Chan Huffman Koos
Intellectual Digest International Automobile Show Iran Airlines
The Intimate Enemy
Japan Airlines Jean Nate John Barleycorn Pub
Kaiser Aluminum Foil Kent King Karol Music
KLH Knickerbocker Beer
Lafayette Radio Lake Tarleton Club Leather Guild Warehouse
Leonard Kreusch Wines Les Champs Restaurant Lifesavers
Limelight - pre-Shep Limelight - Shep Loft's Candy
Long Island Press Lowenbrau Beer Luden's Cough Drops
Lufthansa Airlines
Macleans Toothpaste Macy's Madison Square Garden
Magnavox Maladies Cheese Blintzes Mama Leone's
Mandarin House Manny Wolfes Marathon Man
Marboro Book Stores Marlboro Cigarettes Marriott Hotels
Martin's Home Decorating Centers Mayo 7 Mazda
Metropolitan Museum of Art Michelob Beer Miller Beer
Mountain Valley Water Movie Promotion Murdock Loans
Music Age Record Shop
N.Y. Nets National Airlines National Dance Company of Senegal
National Institute for Mental Health National Observer Nedics
New York City Ballet New York Coliseum New York Institute of Technology
New York Jets New York Journal American New York Magazine
New York Philharmonic New York Sports & Vacation Show New York Times
New York Times Sunday Magazine New Yorker Magazine Newport Cigarettes
Newsday - L.I. Newspaper North Shore University Hospital Norwegian America Line
Nucoa Margarine
Olin's Rent a Car Olivetti Valentine Typewriter Orbachs
Orenstein's Ornithopter (Flying Bird)
Palisades Amuesment Park Pan Am Airlines Paperbook Gallery
Parks Sausage Peace Corps (PSA) Peter Lind Hayes and Mary Healy
Peugeot Piel's Beer Playboy Club-Hotel
Playboy Magazine Political Ad Pontiac
Port Authority Pottery of All Nations President's Council on Physical Fitness and Sports
Presidetial Coice Couri Air Service Press Box Steak House Prestone
Prexy's Promenade Caf - Rockefeller Center Provident Savings Bank
Prozy's Army/Navy Store Public Service Announcement (PSA) The Pilgrim Laundry
Quantas Airline
Orville Reddenbacher Gourmet Popcorn R.E.A. Express Random House
Record Hunter Regal Crown Sour Candies Renault cars
Rheingold Beer Rokeach Gefilte Fish Roosevelt Savings Bank
Rosetta Roto Broil Rover 2000
The Realist
No Commercials or Commercials Cut Salem Cigarettes Schlitz
Schrafts Candy's Schrafts Restaurant Sears
Shell Oil Company Shep Promo - Books Shep Promo - Live Appearance
Shep Promo - Records Shoetown Shop Rite
Shopwell Supermarkets Show Magazine Siglo Wine
Smithsonian Magazine Smokey The Bear Squibb - Golden Bounty Vitamins
STP Oil Treatment Subway Special to the World's Fair Sunoco
Sweet 'n Low Sweetheart Soap Swissair
TAP Airlines - Portugal Tar Gard Theragran
Tijuana Smalls Time Life Books Time Magazine
Tower Isle Hotel Toyota Triumph TR3
TV Guide
U.S. Air Force U.S. Army U.S. Savings Bonds (PSA)
Ulpan Center US Marine Corps
Vegemato Juice Village Voice Village Voice Sports Car Rally
The World Festival of Magic and the Occult White Rose Tea Winston Cigarettes
WNET Channel 13 Wohlmuth Wolffs Kasha
WOR Christmas Fund WOR Radio Promo WOR TV Promo
World Journal Tribune Worth Perfume - Je Reviens
Year One Poster Ying and Yang