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About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs
(8-25-66) "Speaking of rottenness"
(4-16-66) "Speaking of nuts"
(6-11-66 Limelight) "Speaking cream cheese"
"Trashing the commercials" (12-22-75)
Sponsors ( 225 Found)
Acme Supermarkets ACTION - Washington DC Aero Mexico
Air Italia Air Jamaca Alexis Lichine Beau-Jolais Wine
Alfa Romeo Ali vs Frazier American Heritage Magazine
American Motors Americana Hotel Anacin
B & B Lorrys Bachman Pretzels Backpacker Magazine
Ballantine Beer Barnes and Noble Barrington Hills
Benihana Japanese Steakhouse Bless This Car Keychain Book Find Club
Bowie Racetrack Braniff International Broadway Play
Buick BWIA Airlines
California Prune Advisory Board Car and Driver Magazine Castro Convertible
Cerromar Beach Hotel Cheshire Academy Chevron
Chrysler Cinzano Collegiate Institute
Compoz Coolies Anemia Foundation Correctol
Coty Perfume - Imprevu Create A Card Cunard
The Cattleman Restaurant
D'Agostino Datsun Deer Park Spring Water
Dell Books Department of Housing and Urban Developemet Di Gel
Dodge Colt Dr Pepper Dubonnet Wine
E. J. Korvette Eastern Airlines Elecktra Records
Electronic Workshop Emilio Gucci Furs European Health Spa
Evelyn Wood Eveready Expo 67 Montreal
Fanny Farmer First National Health Agncy Ford
Garden State Racetrack Gavin Antennas General Tire
Genovese Drugstores Gimbles Gogomobile
Golden Bounty Vitamins Gramercy Park Clothes Grand Union
Great Shanghai The Golden World of Opera
Happiness Chinese Restaurant Harlem YMCA Harper's Magazine
Herald Tribune Herr's High School Diploma Academy
Hills Supermarket Hoffritz Holland America
Hollywood Bread Honda Motorcyles House of Chan
Huffman Koos
Iran Airlines The Intimate Enemy
Japan Airlines John Barleycorn Pub
Kaiser Aluminum Foil Kent KLH
Knickerbocker Beer
Lake Tarleton Club Leather Guild Warehouse Leonard Kreusch Wines
Les Champs Restaurant Lifesavers Limelight - pre-Shep
Limelight - Shep Loft's Candy Long Island Press
Lowenbrau Beer Luden's Cough Drops Lufthansa Airlines
Macleans Toothpaste Macy's Madison Square Garden
Magnavox Maladies Cheese Blintzes Mama Leone's
Mandarin House Manny Wolfes Marathon Man
Marboro Book Stores Marlboro Cigarettes Mayo 7
Mazda Michelob Beer Miller Beer
Mountain Valley Water Movie Promotion Murdock Loans
Music Age Record Shop
N.Y. Nets National Airlines National Dance Company of Senegal
National Institute for Mental Health National Observer Nedics
New York Coliseum New York Jets New York Journal American
New York Magazine New York Philharmonic New York Sports & Vacation Show
New York Times New York Times Sunday Magazine Newport Cigarettes
Newsday - L.I. Newspaper North Shore University Hospital Nucoa Margarine
Olin's Rent a Car Orbachs Orenstein's
Palisades Amuesment Park Pan Am Airlines Paperbook Gallery
Parks Sausage Peace Corps (PSA) Peter Lind Hayes and Mary Healy
Peugeot Piel's Beer Playboy Magazine
Pontiac Port Authority Pottery of All Nations
Press Box Steak House Prestone Prexy's
Provident Savings Bank Prozy's Army/Navy Store The Pilgrim Laundry
Quantas Airline
Orville Reddenbacher Gourmet Popcorn R.E.A. Express Random House
Regal Crown Sour Candies Renault cars Rheingold Beer
Rokeach Gefilte Fish Roosevelt Savings Bank Rosetta
Roto Broil Rover 2000 The Realist
Schrafts Candy's Schrafts Restaurant Sears
Shell Oil Company Shep Promo - Books Shep Promo - Live Appearance
Shep Promo - Records Shoetown Shop Rite
Show Magazine Siglo Wine Smithsonian Magazine
Smokey The Bear STP Oil Treatment Sunoco
Sweet 'n Low Sweetheart Soap Swissair
TAP Airlines - Portugal Tar Gard Theragran
Time Life Books Time Magazine Tower Isle Hotel
Toyota Triumph TR3 TV Guide
U.S. Savings Bonds (PSA) Ulpan Center US Marine Corps
Vegemato Juice Village Voice Village Voice Sports Car Rally
The World Festival of Magic and the Occult Winston Cigarettes Wohlmuth
Wolffs Kasha WOR Christmas Fund WOR Radio Promo
WOR TV Promo World Journal Tribune Worth Perfume - Je Reviens
Year One Poster Ying and Yang