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About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs
(8-25-66) "Speaking of rottenness"
(4-16-66) "Speaking of nuts"
(6-11-66 Limelight) "Speaking cream cheese"
"Trashing the commercials" (12-22-75)
Sponsors ( 283 Found)
• Christian Reformed Church • Psorex
A
• Acme Supermarkets • ACTION - Washington DC • Aero Mexico
• Air Italia • Air Jamaca • Alexis Lichine Beau-Jolais Wine
• Alfa Romeo • Ali vs Frazier • American Dictating Machine Co.
• American Heritage Magazine • American Motors • Americana Hotel
• Anacin • Arpege • Atlas
B
• B & B Lorrys • Bachman Pretzels • Backpacker Magazine
• Ballantine Beer • Barclays Traveler's Checks • Barnes and Noble
• Barrington Hills • Bavarian Summer Festival at Lakewood Park, Barnesville, PA • Benihana Japanese Steakhouse
• Bless This Car Keychain • Blue Ribbon Restaurant • Book Find Club
• Book Promotion • Bowie Racetrack • Braniff International
• Broadcast Corned Beef Hash • Broadway Play • Buick
• Business Week • BWIA Airlines
C
• California Prune Advisory Board • Car and Driver Magazine • Carolina Rice
• Castro Convertible • Cerromar Beach Hotel • Cheshire Academy
• Chevron • Chrysler • Cinzano
• Coca Cola • Collegiate Institute • Compoz
• Consumer Reports • Coolies Anemia Foundation • Correctol
• Costa Del Sol Wine • Coty Perfume - Imprevu • Create A Card
• Cunard • The Cattleman Restaurant
D
• D'Agostino • Datsun • Deer Park Spring Water
• Dell Books • Department of Air Resources • Department of Housing and Urban Developemet
• Department of Transportation • Dermacon • Di Gel
• Dodge • Doxsee Clams • Dr Pepper
• Dubonnet Wine
E
• E. J. Korvette • Eastern Airlines • Edsel
• Elecktra Records • Electronic Workshop • Emilio Gucci Furs
• European Health Spa • Evelyn Wood • Eveready
• Expo 67 Montreal
F
• Facing the Lions - Viking Press • Fanny Farmer • FinnAir
• First National Health Agncy • Foodtown • Ford
• Friends of Central Park
G
• Garden State Racetrack • Gavin Antennas • General Tire
• Genovese Drugstores • Gimbles • Gogomobile
• Golden Bounty Vitamins • Gramercy Park Clothes • Grand Union
• Grand Way Tours • Great Shanghai • Great Western Wine
• The Golden World of Opera
H
• Happiness Chinese Restaurant • Harlem YMCA • Harper's Magazine
• Herald Tribune • Herr's • High School Diploma Academy
• Hillman-Kohan Vision Center • Hills Supermarket • Hoffritz
• Holland America • Hollywood Bread • Honda Motorcyles
• Hotel Bar Butter • House of Chan • Huffman Koos
I
• Intellectual Digest • International Automobile Show • Iran Airlines
• The Intimate Enemy
J
• Japan Airlines • Jean Nate • John Barleycorn Pub
K
• Kaiser Aluminum Foil • Kent • King Karol Music
• KLH • Knickerbocker Beer
L
• Lafayette Radio • Lake Tarleton Club • Leather Guild Warehouse
• Leonard Kreusch Wines • Les Champs Restaurant • Lifesavers
• Limelight - pre-Shep • Limelight - Shep • Loft's Candy
• Long Island Press • Lowenbrau Beer • Luden's Cough Drops
• Lufthansa Airlines
M
• Macleans Toothpaste • Macy's • Madison Square Garden
• Magnavox • Maladies Cheese Blintzes • Mama Leone's
• Mandarin House • Manny Wolfes • Marathon Man
• Marboro Book Stores • Marlboro Cigarettes • Marriott Hotels
• Martin's Home Decorating Centers • Mayo 7 • Mazda
• Metropolitan Museum of Art • Michelob Beer • Miller Beer
• Mountain Valley Water • Movie Promotion • Murdock Loans
• Music Age Record Shop
N
• N.Y. Nets • National Airlines • National Dance Company of Senegal
• National Institute for Mental Health • National Observer • Nedics
• New York City Ballet • New York Coliseum • New York Institute of Technology
• New York Jets • New York Journal American • New York Magazine
• New York Philharmonic • New York Sports & Vacation Show • New York Times
• New York Times Sunday Magazine • New Yorker Magazine • Newport Cigarettes
• Newsday - L.I. Newspaper • North Shore University Hospital • Norwegian America Line
• Nucoa Margarine
O
• Olin's Rent a Car • Olivetti Valentine Typewriter • Orbachs
• Orenstein's • Ornithopter (Flying Bird)
P
• Palisades Amuesment Park • Pan Am Airlines • Paperbook Gallery
• Parks Sausage • Peace Corps (PSA) • Peter Lind Hayes and Mary Healy
• Peugeot • Piel's Beer • Playboy Club-Hotel
• Playboy Magazine • Political Ad • Pontiac
• Port Authority • Pottery of All Nations • President's Council on Physical Fitness and Sports
• Presidetial Coice Couri Air Service • Press Box Steak House • Prestone
• Prexy's • Promenade Café - Rockefeller Center • Provident Savings Bank
• Prozy's Army/Navy Store • Public Service Announcement (PSA) • The Pilgrim Laundry
Q
• Quantas Airline
R
• Orville Reddenbacher Gourmet Popcorn • R.E.A. Express • Random House
• Record Hunter • Regal Crown Sour Candies • Renault cars
• Rheingold Beer • Rokeach Gefilte Fish • Roosevelt Savings Bank
• Rosetta • Roto Broil • Rover 2000
• The Realist
S
• No Commercials or Commercials Cut • Salem Cigarettes • Schlitz
• Schrafts Candy's • Schrafts Restaurant • Sears
• Shell Oil Company • Shep Promo - Books • Shep Promo - Live Appearance
• Shep Promo - Records • Shoetown • Shop Rite
• Shopwell Supermarkets • Show Magazine • Siglo Wine
• Smithsonian Magazine • Smokey The Bear • Squibb - Golden Bounty Vitamins
• STP Oil Treatment • Subway Special to the World's Fair • Sunoco
• Sweet 'n Low • Sweetheart Soap • Swissair
T
• TAP Airlines - Portugal • Tar Gard • Theragran
• Tijuana Smalls • Time Life Books • Time Magazine
• Tower Isle Hotel • Toyota • Triumph TR3
• TV Guide
U
• U.S. Air Force • U.S. Army • U.S. Savings Bonds (PSA)
• Ulpan Center • US Marine Corps
V
• Vegemato Juice • Village Voice • Village Voice Sports Car Rally
• Volvo
W
• The World Festival of Magic and the Occult • White Rose Tea • Winston Cigarettes
• WNET Channel 13 • Wohlmuth • Wolffs Kasha
• WOR Christmas Fund • WOR Radio Promo • WOR TV Promo
• World Journal Tribune • Worth Perfume - Je Reviens
Y
• Year One Poster • Ying and Yang