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About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs

	(8-25-66) "Speaking of rottenness"
	(4-16-66) "Speaking of nuts"
	(6-11-66 Limelight) "Speaking cream cheese"
	"Trashing the commercials" (12-22-75)

Sponsors ( 222 Found)

A
• Acme Supermarkets	• ACTION - Washington DC	• Aero Mexico
• Air Italia	• Air Jamaca	• Alexis Lichine Beau-Jolais Wine
• Alfa Romeo	• Ali vs Frazier	• American Heritage Magazine
• American Motors	• Americana Hotel	• Anacin
• Atlas
B
• B & B Lorrys	• Bachman Pretzels	• Backpacker Magazine
• Ballantine Beer	• Barnes and Noble	• Barrington Hills
• Benihana Japanese Steakhouse	• Bless This Car Keychain	• Book Find Club
• Bowie Racetrack	• Braniff International	• Broadway Play
• Buick	• BWIA Airlines
C
• California Prune Advisory Board	• Car and Driver Magazine	• Castro Convertible
• Cerromar Beach Hotel	• Cheshire Academy	• Chevron
• Chrysler	• Cinzano	• Collegiate Institute
• Compoz	• Coolies Anemia Foundation	• Correctol
• Coty Perfume - Imprevu	• Create A Card	• Cunard
• The Cattleman Restaurant
D
• D'Agostino	• Datsun	• Deer Park Spring Water
• Dell Books	• Department of Housing and Urban Developemet	• Di Gel
• Dodge Colt	• Dr Pepper	• Dubonnet Wine
E
• E. J. Korvette	• Eastern Airlines	• Elecktra Records
• Electronic Workshop	• Emilio Gucci Furs	• European Health Spa
• Evelyn Wood	• Eveready	• Expo 67 Montreal
F
• Fanny Farmer	• First National Health Agncy	• Ford
G
• Garden State Racetrack	• Gavin Antennas	• General Tire
• Genovese Drugstores	• Gimbles	• Gogomobile
• Golden Bounty Vitamins	• Gramercy Park Clothes	• Grand Union
• Great Shanghai	• The Golden World of Opera
H
• Happiness Chinese Restaurant	• Harlem YMCA	• Harper's Magazine
• Herald Tribune	• Herr's	• High School Diploma Academy
• Hills Supermarket	• Hoffritz	• Holland America
• Hollywood Bread	• Honda Motorcyles	• House of Chan
• Huffman Koos
I
• Iran Airlines	• The Intimate Enemy
J
• Japan Airlines	• John Barleycorn Pub
K
• Kaiser Aluminum Foil	• Kent	• KLH
• Knickerbocker Beer
L
• Lake Tarleton Club	• Leather Guild Warehouse	• Leonard Kreusch Wines
• Les Champs Restaurant	• Lifesavers	• Limelight - pre-Shep
• Limelight - Shep	• Loft's Candy	• Long Island Press
• Lowenbrau Beer	• Luden's Cough Drops	• Lufthansa Airlines
M
• Macleans Toothpaste	• Macy's	• Madison Square Garden
• Magnavox	• Maladies Cheese Blintzes	• Mama Leone's
• Mandarin House	• Manny Wolfes	• Marathon Man
• Marboro Book Stores	• Marlboro Cigarettes	• Mayo 7
• Mazda	• Michelob Beer	• Miller Beer
• Mountain Valley Water	• Movie Promotion	• Murdock Loans
• Music Age Record Shop
N
• N.Y. Nets	• National Airlines	• National Dance Company of Senegal
• National Institute for Mental Health	• National Observer	• New York Coliseum
• New York Jets	• New York Journal American	• New York Magazine
• New York Philharmonic	• New York Sports & Vacation Show	• New York Times
• New York Times Sunday Magazine	• Newport Cigarettes	• Newsday - L.I. Newspaper
• North Shore University Hospital	• Nucoa Margarine
O
• Olin's Rent a Car	• Orbachs	• Orenstein's
• Ornithopter
P
• Palisades Amuesment Park	• Pan Am Airlines	• Paperbook Gallery
• Parks Sausage	• Peter Lind Hayes and Mary Healy	• Peugeot
• Piel's Beer	• Playboy Magazine	• Pontiac
• Port Authority	• Pottery of All Nations	• Press Box Steak House
• Prestone	• Prexy's	• Provident Savings Bank
• Prozy's Army/Navy Store	• The Pilgrim Laundry
Q
• Quantas Airline
R
• Orville Reddenbacher Gourmet Popcorn	• R.E.A. Express	• Random House
• Regal Crown Sour Candies	• Renault cars	• Rheingold Beer
• Rokeach Gefilte Fish	• Roosevelt Savings Bank	• Rosetta
• Roto Broil	• Rover 2000	• The Realist
S
• Schrafts Candy's	• Schrafts Restaurant	• Sears
• Shell Oil Company	• Shep Promo - Books	• Shep Promo - Live Appearance
• Shep Promo - Records	• Shoetown	• Shop Rite
• Shopwell	• Show Magazine	• Siglo Wine
• Smithsonian Magazine	• Smokey The Bear	• STP Oil Treatment
• Sunoco	• Sweet 'n Low	• Sweetheart Soap
• Swissair
T
• TAP Airlines - Portugal	• Tar Gard	• Theragran
• Time Life Books	• Time Magazine	• Tower Isle Hotel
• Toyota	• Triumph TR3	• TV Guide
U
• Ulpan Center	• US Marine Corps
V
• Vegemato Juice	• Village Voice	• Village Voice Sports Car Rally
• Volvo
W
• Winston Cigarettes	• Wohlmuth	• Wolffs Kasha
• WOR Christmas Fund	• WOR Radio Promo	• WOR TV Promo
• World Journal Tribune	• Worth Perfume - Je Reviens
Y
• Year One Poster	• Ying and Yang

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"Can you imagine 4,000 years passing, and you're not even a memory?
Think about it, friends. It's not just a possibility. It is a certainty." - Jean Shepherd - 1975