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About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs
(8-25-66) "Speaking of rottenness"
(4-16-66) "Speaking of nuts"
(6-11-66 Limelight) "Speaking cream cheese"
"Trashing the commercials" (12-22-75)
Sponsors ( 407 Found)
Christian Reformed Church Frank's Place Restaurant Gannett Publishing
Irwin Chevrolet Psorex Runaway Bay Hotel
A
A Country Place Acme Supermarkets ACTION - Washington DC
Aero Mexico Air Italia Air Jamaca
Alexis Lichine Beau-Jolais Wine Alfa Romeo Ali vs Frazier
American Dictating Machine Co. American Heritage Magazine American Korean Foudation
American Kosher American Motors Americana Hotel
Anacin Anco Apartment Life Magazine
Arpege Association for children with learning Disabilities - ACLD Nassau Atlas
Autopub
B
B & B Lorrys Bachman Pretzels Backpacker Magazine
Ballantine Beer Barclays Traveler's Checks Barnes and Noble
Barrington Hills Bavarian Summer Festival at Lakewood Park, Barnesville, PA Bellevue Hospital Volunteers
Belmont Park Benihana Japanese Steakhouse Black Jack Indoor Fogger
Bless This Car Keychain Blue Ribbon Restaurant Bond Clothing
Book Find Club Book Promotion Bowie Racetrack
Braniff International Broadcast Corned Beef Hash Broadway Play
Bronx Zoo Buddy's Place Buick
Burry's Business Week BWIA Airlines
C
California Prune Advisory Board Car and Driver Magazine Carolina Rice
Castro Convertible Cerromar Beach Hotel Chase Manhatten Bank
Cheshire Academy Chevron Chrysler
Cinzano Citgo - A Nice Place to Visit Coca Cola
Collegiate Institute Columbia Records - Musical Treasuries Community Service Society
Compoz Consumer Affairs of NYC Consumer Reports
Coolies Anemia Foundation Corn-O-Cide Correctol
Costa Del Sol Wine Coty Perfume - Imprevu Create A Card
Cue Magazine Cunard The Cattleman Restaurant
D
D'Agostino Danish Cheese Datsun
Deer Park Spring Water Dell Books Department of Air Resources
Department of Housing and Urban Developemet Department of Transportation Dermacon
Detroit Furniture Di Gel Div of Youth and Family Services
Dodge Doxsee Clams Dr Pepper
Dubonnet Wine Durkee French Fried Onions
E
E. J. Korvette Eastern Airlines Edsel
Elecktra Records Electronic Workshop Emilio Gucci Furs
European Health Spa Evelyn Wood Eveready
EX BIER Expo 67 Montreal
F
40-Plus Club of New York Facing the Lions - Viking Press Fanny Farmer
FinnAir First National Health Agncy Food Stamps
Foodtown Ford Friends of Central Park
Madame Rochas Fragrances The Food Warehouse
G
Gambler's Anonymous Garden State Racetrack Gavin Antennas
General Tire Genovese Drugstores Gimbles
Gogomobile Golden Bounty Vitamins Gramercy Park Clothes
Grand Union Grand Way Tours Grant City
Great Shanghai Great Western Wine Greater NY Auto Show
The Golden World of Opera
H
Hanover Trail Steak House Happiness Chinese Restaurant Harlem YMCA
Harper's Magazine Herald Tribune Herr's
Hertz High School Diploma Academy Hillman-Kohan Vision Center
Hills Supermarket Hoffritz Holland America
Hollywood Bread Honda Motorcyles Hotel Bar Butter
House of Chan Huffman Koos
I
Iberia Airlines Intellectual Digest International Automobile Show
Iran Airlines The Intimate Enemy
J
Japan Airlines Jean Nate JGE Appliances
John Barleycorn Pub Joint National Committee for Language
K
Kaiser Aluminum Foil Kent Kidney Foundation of New York
King Karol Music Kinney Rent-A-Car Kleinsleep
KLH Knickerbocker Beer
L
Lafayette Radio Lake Tarleton Club Leather Guild Warehouse
Leathers 4 Leonard Kreusch Wines Les Champs Restaurant
Lifesavers Lime Rock Park Race Track Limelight - pre-Shep
Limelight - Shep Lincoln Savings Bank Live Concert / Performance
Loft's Candy Long Island Press Lowenbrau Beer
Lowes Monte Carlo Luchows Luden's Cough Drops
Lufthansa Airlines
M
M&M Mars Macleans Toothpaste Macy's
Madison Square Garden Magnavox Maladies Cheese Blintzes
Mama Leone's Mandarin House Manny Wolfes
Marathon Man Marboro Book Stores Marlboro Cigarettes
Marriott Hotels Martin's Home Decorating Centers Maxim Gorki
Mayo 7 Mazda Metropolitan Museum of Art
Michelob Beer Millenium Guild - Pegeen Fitzgerald Miller Beer
Monarch Brokerage Mountain Valley Water Movie Promotion
MS. Magazine Mt Snow Vermont Murdock Loans
Music Age Record Shop The Metropolitan Opera
N
N.Y. Nets Nassau Coliseum National Airlines
National Dance Company of Senegal National Enquirer National Hemophilia Foundation
National Institute for Mental Health National Leukemia Association National Observer
Natl Foundation for Jewish Genetic Diseases Natural History Magazine Nedics
New Hope Auto Show New Jersey State Opera New York City Ballet
New York Coliseum New York Institute of Technology New York Jets
New York Journal American New York Magazine New York Nets / Islanders
New York Philharmonic New York Sports & Vacation Show New York State Apples
New York Times New York Times Sunday Magazine New Yorker Magazine
Newport Cigarettes Newsday - L.I. Newspaper No Commercials or Commercials Cut
North Shore University Hospital Northwest Airlines Norwegian America Line
Nucoa Margarine NY State Crime Victims Compensation Board Nytol
O
Olin's Rent a Car Olivetti Valentine Typewriter Orbachs
Orchards of New York and New England Orenstein's Ornithopter (Flying Bird)
P
Palisades Amuesment Park Pan Am Airlines Paperbook Gallery
Parkinson's Disease Foundation Parks Sausage Passaic County Probation
Peace Corps (PSA) Personality Posters Peter Lind Hayes and Mary Healy
Peugeot Phoenix House Piel's Beer
Playboy Club-Hotel Playboy Magazine Political Ad
Pontiac Port Authority Portugese National Tourist Office
Post Office Pottery of All Nations President's Council on Physical Fitness and Sports
Presidetial Coice Couri Air Service Press Box Steak House Prestone
Prevention Magazine Prexy's Promenade Cafe - Rockefeller Center
Provident Savings Bank Prozy's Army/Navy Store Public Service Announcement (PSA)
Punt e Mes The Pilgrim Laundry
Q
Quantas Airline
R
Orville Reddenbacher Gourmet Popcorn R.E.A. Express Random House
Record Hunter Regal Crown Sour Candies Regency Hotel
Renault cars Rheingold Beer Ringling Bros And Barnum & Baily Circus
Robert Hall Rokeach Gefilte Fish Roosevelt Savings Bank
Rosetta Roto Broil Roto-Rooter
Rover 2000 Royal Biscayne Hotel The Realist
S
Sabena Belgian World Airlines Salem Cigarettes Sandler and Young - Honey Come Back album
Sardo Bath Oil Sax Fifth Avenue Schaefer Beer
Schick - Lady Schick Styler Schlesinger's Schlitz
Schrafts Candy's Schrafts Restaurant Scientific American
Scoop Pharmacy Seaboard Coastline Railroad Sears
Shawnee Inn Shell Oil Company Shep Promo - Books
Shep Promo - Live Appearance Shep Promo - Records Shoetown
Shop Rite Shopwell Supermarkets Show Magazine
Siglo Wine Ski Connecticut Smithsonian Magazine
Smokey The Bear South Street Seaport Museum Squibb - Golden Bounty Vitamins
SS Stella Solaris St Joseph College Stage Delicatessen Restaurant
Steak and Brew Story of Life STP Oil Treatment
Suburban Savings and Loan Subway Special to the World's Fair Sunoco
Super CD Deodorizer Sweet 'n Low Sweetheart Soap
Swissair The Salvation Army
T
TAP Airlines - Portugal Tar Gard Tastykake
The Trenton Times Theragran Tijuana Smalls
Time Life Books Time Magazine Times Square Stores
Tower Isle Hotel Tower Isle Hotel Toyota
Tribuno Vermouth Triumph TR3 TV Guide
U
U.S. Air Force U.S. Army U.S. Dept of Labor
U.S. Savings Bonds (PSA) Ulpan Center United Cerebral Palsy
Uris Theatre US Marine Corps
V
Chevrolet Vega Value Village Varig Airlines
Vegemato Juice Viking Press Village Voice
Village Voice Sports Car Rally Vivitar Pocket Camera Volvo
W
"Walden" by Henry Davisd Thoreau - The Nature Group The World Festival of Magic and the Occult Waldorf-Astoria
Whirlpool White Oak Pottery Barn White Rose Tea
Wine and Cheese Tasting Festival Winston Cigarettes WNET Channel 13
Wohlmuth Wolffs Kasha WOR Christmas Fund
WOR Radio Promo WOR TV Promo World Journal Tribune
Worth Perfume - Je Reviens
Y
Year One Poster Ying and Yang