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About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs
(8-25-66) "Speaking of rottenness"
(4-16-66) "Speaking of nuts"
(6-11-66 Limelight) "Speaking cream cheese"
"Trashing the commercials" (12-22-75)
Sponsors ( 214 Found)
Acme Supermarkets ACTION - Washington DC Aero Mexico
Air Italia Air Jamaca Alexis Lichine Beau-Jolais Wine
Alfa Romeo Ali vs Frazier American Heritage Magazine
American Motors Americana Hotel Anacin
Bachman Pretzels Backpacker Magazine Ballantine Beer
Barnes and Noble Barrington Hills Benihana Japanese Steakhouse
Bless This Car Keychain Book Find Club Bowie Racetrack
Braniff International Broadway Play Buick
BWIA Airlines
California Prune Advisory Board Car and Driver Magazine Castro Convertible
Cerromar Beach Hotel Chevron Chrysler
Cinzano Collegiate Institute Compoz
Coolies Anemia Foundation Correctol Coty Perfume - Imprevu
Create A Card The Cattleman Restaurant
D'Agostino Datsun Deer Park Spring Water
Dell Books Department of Housing and Urban Developemet Di Gel
Dodge Colt Dr Pepper Dubonnet Wine
E. J. Korvette Eastern Airlines Elecktra Records
Electronic Workshop Emilio Gucci Furs European Health Spa
Evelyn Wood Eveready Expo 67 Montreal
Fanny Farmer First National Health Agncy Ford
Garden State Racetrack Gavin Antennas General Tire
Genovese Drugstores Gimbles Gogomobile
Golden Bounty Vitamins Gramercy Park Clothes Grand Union
Great Shanghai The Golden World of Opera
Happiness Chinese Restaurant Harlem YMCA Harper's Magazine
Herald Tribune Herr's High School Diploma Academy
Hills Supermarket Hoffritz Holland America
Honda Motorcyles House of Chan Huffman Koos
Iran Airlines The Intimate Enemy
Japan Airlines John Barleycorn Pub
Kaiser Aluminum Foil Kent KLH
Knickerbocker Beer
Lake Tarleton Club Leather Guild Warehouse Leonard Kreusch Wines
Les Champs Restaurant Limelight - pre-Shep Limelight - Shep
Loft's Candy Long Island Press Lowenbrau Beer
Luden's Cough Drops Lufthansa Airlines
Macleans Toothpaste Macy's Madison Square Garden
Magnavox Maladies Cheese Blintzes Mama Leone's
Mandarin House Manny Wolfes Marathon Man
Marboro Book Stores Marlboro Cigarettes Mayo 7
Mazda Michelob Beer Miller Beer
Mountain Valley Water Movie Promotion Murdock Loans
Music Age Record Shop
National Airlines National Dance Company of Senegal National Institute for Mental Health
National Observer New York Coliseum New York Jets
New York Journal American New York Magazine New York Philharmonic
New York Sports & Vacation Show New York Times New York Times Sunday Magazine
Newport Cigarettes Newsday - L.I. Newspaper North Shore University Hospital
Nucoa Margarine
Olin's Rent a Car Orbachs Orenstein's
Palisades Amuesment Park Pan Am Airlines Paperbook Gallery
Parks Sausage Peter Lind Hayes and Mary Healy Peugeot
Piel's Beer Playboy Magazine Pontiac
Port Authority Pottery of All Nations Press Box Steak House
Prestone Prexy's Provident Savings Bank
Prozy's Army/Navy Store The Pilgrim Laundry
Quantas Airline
R.E.A. Express Random House Regal Crown Sour Candies
Renault cars Rheingold Beer Rokeach Gefilte Fish
Roosevelt Savings Bank Rosetta Roto Broil
Rover 2000 The Realist
Schrafts Candy's Schrafts Restaurant Sears
Shell Oil Company Shep Promo - Books Shep Promo - Live Appearance
Shep Promo - Records Shoetown Shop Rite
Shopwell Show Magazine Siglo Wine
Smokey The Bear STP Oil Treatment Sunoco
Sweet 'n Low Sweetheart Soap Swissair
TAP Airlines - Portugal Tar Gard Theragran
Time Life Books Time Magazine Tower Isle Hotel
Toyota Triumph TR3 TV Guide
Ulpan Center US Marine Corps
Vegemato Juice Village Voice Village Voice Sports Car Rally
Winston Cigarettes Wohlmuth Wolffs Kasha
WOR Christmas Fund WOR Radio Promo WOR TV Promo
World Journal Tribune Worth Perfume - Je Reviens
Year One Poster Ying and Yang