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WOR SAYS NO SOAP TO SHEPHERD 'AD'
Wee-Hours Radio Announcer Cut Off in Midst of Satiric Pitch for Non-Sponsor

Jean Shepherd's role as a predawn broadcaster for radio station WOR ended abruptly yesterday when he was cut off the air during his program. The suspension of the broadcast followed a satiric appeal by Mr. Shepherd to his listeners to purchase a brand of soap that was not advertised on his 1-to-5:30 A.M. program...


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WOR SAYS NO SOAP TO SHEPHERD 'AD'


Copyright: 1956 The New York Times

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August 18,1956
New York Times - WOR says 'no soap'

Courtesy: Pete Delaney