How to Make Money on Commercial Radio
Saturday - August 22, 1964
WOR Show Original Airing
First Line After Theme Ends
Used magazines, whoopie cushions, angry red signs that say "We are connected with no other chisler on this block!"
Honky-Tonk - "Take Me Out To The Ballgame"
The playwright not being able to write unless in the hustle and bustle of the city. Someone else writes Shep a note of frustration. He spent 20 years wanting to live in New Hampshire and now that he's there, he can't stand it. He's going out of his skull and breaking out in pimples. How does he tell his wife and kids that his lifelong dream turned out to be a lead zeppelin?
Shep talks about selling and the time that Rick from the station bought 144 Plastic Roy Acuff Juke Box Banks to be sold over the radio. Shep is given the job of pitching them and after going on and on about how you should have one, proving that real good selling provides entertainment and they wind up get 17,923 orders. Within 6 weeks Rick is ruined. He has unions, tax men, men with violin cases all chasing after him. Rick is now living in Canada.