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About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs
(8-25-66) "Speaking of rottenness"
(4-16-66) "Speaking of nuts"
(6-11-66 Limelight) "Speaking cream cheese"
"Trashing the commercials" (12-22-75)
Sponsors
  Listen Sponsor  
Aero Mexico
Air Jamaca
Alexis Lichine Beau-Jolais Wine
Bachman Pretzels
Ballantine Beer 1965
Ballantine Beer - Crack of Dawn Mel Brooks as 1000 year old brew master with Dick Cavett - Crack of Dawn
Ballantine Beer - Garlic Festival Mel Brooks as 1000 year old brew master with Dick Cavett - Garlic Festival
Ballantine Beer - Lending a Comb Mel Brooks as 1000 year old brew master with Dick Cavett - Lending a Comb
Ballantine Beer - Shakespeare Mel Brooks as 1000 year old brew master with Dick Cavett - Shakespeare
Buick
Collegiate Institute
Correctol
Dell Paperbacks
Di Gel
Electronic Workshop - (6-25-60)
European Health Spa
General Tire
Gogomobile
Grand Union
Great Shanghai
Honda
Iran Airlines
Kent
Limelight before LL shows started
Limelight - Shep for his "Live at the Village Limelight" show
Long Island Press
Lufthansa Airlines
Macleans Toothpaste
Mandarin House
Marboro Book Stores
Marlboro Cigarettes
Miller Beer
New York Times
North Shore University Hospital
Nucoa Margarine ~ 66-68
Orbachs
Ornithopter 1971 / 1972
Paperbook Gallery 4-25-63
Piel's Beer
Pottery of All Nations
Prexy's
Regal Crown Sour Candies
Renault cars
Rheingold Beer
Roosevelt Savings Bank
Rover 2000
Sunoco
Sweet and Low
Sweetheart Soap 1956
Theragran c:1975/76
Triumph TR3
Village Voice
Volvo
Wohlmuth - (5-19-66)
WOR Christmas Fund
Year One Poster 1970 "Cuckoo Eye"
Ying and Yang