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About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs
(8-25-66) "Speaking of rottenness"
(4-16-66) "Speaking of nuts"
(6-11-66 Limelight) "Speaking cream cheese"
"Trashing the commercials" (12-22-75)
Sponsors ( 335 Found)
Christian Reformed Church Frank's Place Restaurant Irwin Chevrolet
A Country Place Acme Supermarkets ACTION - Washington DC
Aero Mexico Air Italia Air Jamaca
Alexis Lichine Beau-Jolais Wine Alfa Romeo Ali vs Frazier
American Dictating Machine Co. American Heritage Magazine American Kosher
American Motors Americana Hotel Anacin
Arpege Association for children with learning Disabilities - ACLD Nassau Atlas
B & B Lorrys Bachman Pretzels Backpacker Magazine
Ballantine Beer Barclays Traveler's Checks Barnes and Noble
Barrington Hills Bavarian Summer Festival at Lakewood Park, Barnesville, PA Bellevue Hospital Volunteers
Benihana Japanese Steakhouse Bless This Car Keychain Blue Ribbon Restaurant
Book Find Club Book Promotion Bowie Racetrack
Braniff International Broadcast Corned Beef Hash Broadway Play
Buddy's Place Buick Business Week
BWIA Airlines
California Prune Advisory Board Car and Driver Magazine Carolina Rice
Castro Convertible Cerromar Beach Hotel Cerromar Beach Hotel
Cheshire Academy Chevron Chrysler
Cinzano Citgo - A Nice Place to Visit Coca Cola
Collegiate Institute Columbia Records - Musical Treasuries Compoz
Consumer Reports Coolies Anemia Foundation Corn-O-Cide
Correctol Costa Del Sol Wine Coty Perfume - Imprevu
Create A Card Cunard The Cattleman Restaurant
D'Agostino Datsun Deer Park Spring Water
Dell Books Department of Air Resources Department of Housing and Urban Developemet
Department of Transportation Dermacon Di Gel
Div of Youth and Family Services Dodge Doxsee Clams
Dr Pepper Dubonnet Wine Durkee French Fried Onions
E. J. Korvette Eastern Airlines Edsel
Elecktra Records Electronic Workshop Emilio Gucci Furs
European Health Spa Evelyn Wood Eveready
Expo 67 Montreal
Facing the Lions - Viking Press Fanny Farmer FinnAir
First National Health Agncy Foodtown Ford
Friends of Central Park The Food Warehouse
Garden State Racetrack Gavin Antennas General Tire
Genovese Drugstores Gimbles Gogomobile
Golden Bounty Vitamins Gramercy Park Clothes Grand Union
Grand Way Tours Great Shanghai Great Western Wine
Greater NY Auto Show The Golden World of Opera
Happiness Chinese Restaurant Harlem YMCA Harper's Magazine
Herald Tribune Herr's High School Diploma Academy
Hillman-Kohan Vision Center Hills Supermarket Hoffritz
Holland America Hollywood Bread Honda Motorcyles
Hotel Bar Butter House of Chan Huffman Koos
Iberia Airlines Intellectual Digest International Automobile Show
Iran Airlines The Intimate Enemy
Japan Airlines Jean Nate JGE Appliances
John Barleycorn Pub
Kaiser Aluminum Foil Kent Kidney Foundation of New York
King Karol Music KLH Knickerbocker Beer
Lafayette Radio Lake Tarleton Club Leather Guild Warehouse
Leathers 4 Leonard Kreusch Wines Les Champs Restaurant
Lifesavers Lime Rock Park Race Track Limelight - pre-Shep
Limelight - Shep Lincoln Savings Bank Live Concert / Performance
Loft's Candy Long Island Press Lowenbrau Beer
Luchows Luden's Cough Drops Lufthansa Airlines
Macleans Toothpaste Macy's Madison Square Garden
Magnavox Maladies Cheese Blintzes Mama Leone's
Mandarin House Manny Wolfes Marathon Man
Marboro Book Stores Marlboro Cigarettes Marriott Hotels
Martin's Home Decorating Centers Mayo 7 Mazda
Metropolitan Museum of Art Michelob Beer Miller Beer
Monarch Brokerage Mountain Valley Water Movie Promotion
MS. Magazine Mt Snow Vermont Murdock Loans
Music Age Record Shop
N.Y. Nets Nassau Coliseum National Airlines
National Dance Company of Senegal National Hemophilia Foundation National Institute for Mental Health
National Leukemia Association National Observer Nedics
New York City Ballet New York Coliseum New York Institute of Technology
New York Jets New York Journal American New York Magazine
New York Nets / Islanders New York Philharmonic New York Sports & Vacation Show
New York Times New York Times Sunday Magazine New Yorker Magazine
Newport Cigarettes Newsday - L.I. Newspaper North Shore University Hospital
Norwegian America Line Nucoa Margarine Nytol
Olin's Rent a Car Olivetti Valentine Typewriter Orbachs
Orchards of New York and New England Orenstein's Ornithopter (Flying Bird)
Palisades Amuesment Park Pan Am Airlines Paperbook Gallery
Parks Sausage Peace Corps (PSA) Personality Posters
Peter Lind Hayes and Mary Healy Peugeot Piel's Beer
Playboy Club-Hotel Playboy Magazine Political Ad
Pontiac Port Authority Pottery of All Nations
President's Council on Physical Fitness and Sports Presidetial Coice Couri Air Service Press Box Steak House
Prestone Prexy's Promenade Cafe - Rockefeller Center
Provident Savings Bank Prozy's Army/Navy Store Public Service Announcement (PSA)
The Pilgrim Laundry
Quantas Airline
Orville Reddenbacher Gourmet Popcorn R.E.A. Express Random House
Record Hunter Regal Crown Sour Candies Renault cars
Rheingold Beer Ringling Bros And Barnum & Baily Circus Robert Hall
Rokeach Gefilte Fish Roosevelt Savings Bank Rosetta
Roto Broil Roto-Rooter Rover 2000
The Realist
No Commercials or Commercials Cut Sabena Belgian World Airlines Salem Cigarettes
Sandler and Young - Honey Come Back album Sardo Bath Oil Sax Fifth Avenue
Schaefer Beer Schlesinger's Schlitz
Schrafts Candy's Schrafts Restaurant Seaboard Coastline Railroad
Sears Shell Oil Company Shep Promo - Books
Shep Promo - Live Appearance Shep Promo - Records Shoetown
Shop Rite Shopwell Supermarkets Show Magazine
Siglo Wine Smithsonian Magazine Smokey The Bear
Squibb - Golden Bounty Vitamins Story of Life STP Oil Treatment
Subway Special to the World's Fair Sunoco Sweet 'n Low
Sweetheart Soap Swissair The Salvation Army
TAP Airlines - Portugal Tar Gard The Trenton Times
Theragran Tijuana Smalls Time Life Books
Time Magazine Times Square Stores Tower Isle Hotel
Toyota Triumph TR3 TV Guide
U.S. Air Force U.S. Army U.S. Savings Bonds (PSA)
Ulpan Center Uris Theatre US Marine Corps
Chevrolet Vega Varig Airlines Vegemato Juice
Village Voice Village Voice Sports Car Rally Volvo
The World Festival of Magic and the Occult Waldorf-Astoria White Rose Tea
Wine and Cheese Tasting Festival Winston Cigarettes WNET Channel 13
Wohlmuth Wolffs Kasha WOR Christmas Fund
WOR Radio Promo WOR TV Promo World Journal Tribune
Worth Perfume - Je Reviens
Year One Poster Ying and Yang