Children and the American Mass Market in the Early Twentieth Century
Lisa Jacobson November 17, 2004 Columbia University Press
Copyright: 2004 - Columbia University Press
In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century.