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Last Update: 07-30-2015
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Jazz Sells:

Music, Marketing, and Meaning

Mark Laver March 5, 2015
Routledge

ISBN #978-1138018761

Copyright: 2015 - Routledge

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.


Copyright: 2015 - Routledge

Photos:


March 12,2015

Courtesy: Steve Glazer