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Raising Consumers:

Children and the American Mass Market in the Early Twentieth Century

Lisa Jacobson November 17, 2004
Columbia University Press

ISBN #978-0231113885

Copyright: 2004 - Columbia University Press

In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century.


Copyright: 2004 - Columbia University Press

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November 17,2004

Courtesy: Steve Glazer

    
5341 (20041117B)