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Last Update: 02-29-2012
Books Referring to Shep


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Understanding Media


Marshall McLuhan 1964
The MIT Press

ISBN #10: 0262631598

Copyright: 1964

"Jean Shepherd of WOR in New York regards radio as a new medium for a new kind of novel that he writes nightly. The mike is his pen and paper. His audience and their knowledge of the daily events of the world provide his characters, his scenes, and moods. It is his idea that, just as Montaigne was the first to use the page to record his reactions to the new world of printed books, he is the first to use radio as an essay and novel form for recording our common awareness of a totally new world of universal human participation in all human events, private or collective."


Copyright: 1964