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Shepherd, WOR May Again Be Sweethearts

New York - Unpredictable Jean Shepherd, who was axed for the second time in two weeks as all-night disk jockey at WOR here last week, may yet air again on the station if a reported news deal goes thru as scheduled. Shepherd was canned again, Friday (17) after being cut off the air for urging listeners to buy Sweetheart Soap, which did not advertise on WOR, just to prove that he can induce his "night people" following to buy soap.

Copyright: 1956 Billboard

Photos:


September 01,1956
Billboard Article

Courtesy: Steve Glazer