What happens when two ice cream parlors, one privately owned and one own by a big conglomerate, are across the street from one another and it's a hot summer night?

Shep tells the story of the Great Ice Cream War between "The Igloo" and Borden's Dairy back in Hammond during the late 30's.

The two were right across the street from one another and one day a battle was fought driving the prices down from 12 cents a double dip to FREE.